Billy wears our Classic Tartan Trimfit

Taylor wears the Christmas Heritage Tartan

Anthony Sheret, 1 half of the Beach boys, the Brighton design duo ‘The Entente’ proofing the colours of our 2012 Trimfit Lookbook at the printers.

A Brutus Trimfit is a shirt to stand up tall and walk the walk in. So we felt it important to show you our iconic Button-Down details and distinctive Brutus Tartans in motion.

Brutalist is a style of architecture that rose from the ground and flourished from the 1950s to the mid 1970s.

The term comes from the French "béton brut", meaning "raw concrete."

London’s Southbank has some terrific examples, which provided the perfectly raw, angular and interesting backdrop to our Trimfit 2012 shoot.

Pictures by Joe Williams
joeconradwilliams.tumblr.com

We had the pleasure of meeting the master tailor George Dyer at Brutus HQ this week. George is originally from Jamaica, but has lived in London for the past fifty years. He's been a tailor for 40 of those years, during which time he has seen every style come and go.

His traditional tailoring skills combined with his precious knowledge of British youth movements and the subtleties between them, the nods and the no no’s, mean a faithful crowd of mods and skinheads still frequent his shop. As well as a new generation looking out for their appearance, all because they know their suit will be as authentic as possible, truly unique and not available on the High Street.

He never ceases to amaze us with his presence and panache, a true gentleman with an unwavering passion for his craft. George’s suits start at a nifty six hundred and fifty quid. We've seen people move in them, looking so strikingly sharp whilst completely at ease, this indeed is where the magic lies.

The changing room inside George's shop is a sprawling patchwork of photographs - part hall of fame, part showcase of what you'll get when you purchase a George Dyer.

Read Clare Acheson’s brilliant article on George Dyer in LAW Issue 1 available here

Visit Georges shop Threadneedleman Tailors, 187A Walworth Road, London.

For an appointment call: 0207 701 9181

We sent Richie Clarke, owner and resident artist at Forever True Tattoo in Liverpool some Luke Dixon x Brutus t-shirts for a party at his parlour.

Richie has been a Brutus supporter since day one and owns nearly every shirt from the new collection. Here is the man himself wearing the Heritage yellow and black Tartan, an artist at work in his Trimfit.

For more information check out: www.forevertruetattoo.co.uk

We went to have a chat with top-notch bespoke tailor Mark Powell at his shop on Marshall Street in Soho. He was immaculately dressed as you might expect from a man who can take you through the history of tailoring and point out the nuances in style but also keep you up to date with what’s happening now. He could probably tell you wants going out of fashion before it’s even
come in.

Established in 1985, Mark Powell offers a bespoke service and a ready to wear line, take a trip to Soho and check out his website here: www.markpowellbespoke.co.uk

‘Voices of East Anglia’ is a blog set up by a gang of four contributors, three from Newmarket and one from Norwich, the name is a twist on The 70s soul group ‘The Voices of East Harlem.’ They provide an alternative view on popular culture and search that bit deeper to find interesting articles in forgotten pockets, like looking for rare gems in a record shop.

“We started ‘Voices of East Anglia’ after the four of us would send each other emails with various links to interesting stuff, then we decided why not put it in blog form? Three of us were involved in the Mod and soul scene in the 80s/90s and one is an ex raver/hip-hopper sort. We thought it would be a good idea to have a blog that would appeal to an older crowd.”

After we discovered some great old Brutus imagery on their blog we gave the voices access to parts of the extensive Brutus archive to feature, it’s great to see the old imagery dissected into order and all in one place.

They will be posting up new material from the archive as they search through our years of heritage, we look forward to seeing what they pull out of the bag next. Check the first post on Brutus photoshoots from the 70s/80s here:

http://www.voicesofeastanglia.com/2012/01/brutus-fashion-photoshoots.html