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Brutus Trimfit

TRIMFIT ILLUSTRATION PROJECT

In celebration of what has been undoubtedly a monumental year for Britain, BRUTUS proudly launch their ‘TRIMFIT ILLUSTRATION PROJECT’. The iconic shirt specialist has commissioned 30 emerging British artists to illustrate using the legendary white ‘Trimfit’ shirts as their canvas. Incorporating their own unique styles, each artist has interpreted what BRUTUS means to them.

The Brutus Trimfit shirts have been worn proudly since 1966 as a reflection of personal style and youth culture. A dedication to a particular look following of specific sounds and an obsession with fit and detail. As a part of Brutus’ testament to nurturing and encouraging young British talent, artists such as Arran Gregory, Hattie Stewart and Joseph Long, have cleverly portrayed the brands heritage by using the shirts as a blank canvas.

EXHIBITION

Every illustration was intricately drawn directly onto the fabric, each line being a one shot chance of getting the entire shirt either right or wrong. Skilfully combining the past with the present, the iconic Trimfit shirts have been transformed with the use of simple materials and sheer craftsmanship.

This symbol of nostalgic history has now been reworked to feel as fresh and current as ever. Taking the mix of fashion and art to a whole new level, these one of a kind pieces will be on show to the public, exhibiting all 30 illustrations in central London this January 16th – 22nd.

10 Walkers Court, Soho, W1F 0ED

Click here to watch the video of the TIP Launch night in SOHO.